Visibility & Growth

Web & Marketing

Your online presence sells before the first conversation ever takes place. We build websites that create trust, get found and generate enquiries — produced with AI support, checked by hand and continuously maintained.

Why work with us

The proof? You're looking at it right now.

We conceived, designed and built this very website ourselves — with the same tools and the same standards we apply to every client project. What you see here is what you get: modern design, clean technology, well-considered content.

And because we also understand accounting and digitalisation, we think about your online presence as entrepreneurs: to us, a website is not an ornament but a salesperson working around the clock.

Design that's up to date

Modern, fast presences with an eye for detail — none of that off-the-shelf sameness.

Getting found

A clean technical foundation and content that holds its own on Google.

Enquiries, not applause

Every element geared towards one goal: turning visitors into customers.

Scope of services

From the first draft to ongoing support.

Websites & landing pages

A presence that fits your brand and convinces on every device — from concept through design and copy to technical implementation.

  • Concept, structure and persuasive content
  • Modern design, cleanly aligned with your brand
  • Fast, secure technical implementation
  • Contact paths that generate enquiries
  • Search engine groundwork from day one
  • Legal notice & privacy policy under Swiss law

Online shops & e-commerce

Conception, build and support for web shops that sell — from the first product to returning customers. And we know what we're talking about: we don't just sell shops, we run our own.

  • Conception and build — from the range to the checkout
  • Payment processing with card and Twint
  • Shipping and returns logic that works day to day
  • Shop SEO so your products get found
  • Price labelling, VAT and legal texts correctly implemented
  • Ongoing support: range, promotions, further development

Custom software & tools

Where off-the-shelf software ends, we build the missing piece — from an Excel replacement to a customer portal. We develop tools like these for our own operations first: for our warehouse, our online shops, our daily shipping. And in the end the code belongs to you — handed over with documentation, like all access credentials.

  • Replacing Excel and Access solutions with web apps
  • Central database solutions instead of scattered lists
  • Quotation and pricing calculators with embedded pricing logic
  • Management dashboards with real-time figures from POS, shop, warehouse and accounting
  • Customer and supplier portals with self-service
  • Hosting and operation as a managed service — on Swiss infrastructure or in your own environment
  • Mobile apps for field service and site work — offline-capable, with camera, GPS and scanner
  • Interfaces as a standalone mandate: ERP, shop, POS, Bexio or Abacus
  • Low-code implementation on the Microsoft Power Platform
  • Data migration from legacy systems — cleaned and documented
  • MVP and prototype development for new business ideas
  • Maintenance contracts and continued upkeep — including for orphaned solutions, after a proper audit

Visibility & support

After go-live, the real work begins: getting found, staying current, getting better. We look after your online presence on an ongoing basis — technically and editorially.

  • Visibility audit with an action plan to get started
  • Search engine optimisation and Google presence
  • Content that demonstrates expertise
  • Hosting, domain management and SSL from a single source
  • Online advertising with measurable results
  • Visibility in AI search systems (GEO)
  • Updates, maintenance and further development
  • Regular backups and security monitoring
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The craft behind it

Anyone can see the design at a glance. The craft only shows when Google and your customers decide.

Behind every page we build stand three disciplines you cannot see but can measure: speed, discoverability and visitor guidance.

Performance

We build on clean Core Web Vitals: loading time, layout stability and responsiveness are a ranking factor for Google and the first impression for your visitors. That's why we use lean code, compressed images and no bloated off-the-shelf theme.

Search craft

A clean heading hierarchy, meaningful URLs, structured data for rich snippets and a well-maintained Google Business Profile: this is how search engines understand what you stand for — and show you where your region is searching.

Conversion thinking

Every section of your page has exactly one job: build trust or address an objection. Anything that does neither gets cut. The result is a page that guides visitors rather than merely informing them.

Beyond that

Visibility across every channel — and the tools behind it.

Social media management on subscription

Regular, professional presence on Instagram, Facebook and LinkedIn — without you having to post yourself. On request, including building up your personal profile as the owner: people buy from people.

Google, Meta & LinkedIn ads

Setting up campaigns, optimising them continuously, reporting transparently — from local Google search to B2B audiences on LinkedIn. Advertising budget turns into measurable enquiries. We also plan local advertising with you — print ads, billboards, sponsorships — wherever it pays off measurably.

Brand: strategy, logo & branding

Before anything is designed, it is positioned: in an upstream workshop we work out target audiences and core messages and set them down in a strategy dossier. On that foundation we build the logo, colour world and documented brand guidelines — including a rollout from the business card and email signature to the website and company profiles.

Multilingual websites

Presences in German, English, French or Italian — for customers beyond German-speaking Switzerland.

Newsletter & email marketing

Building recipient lists in compliance with the Swiss Data Protection Act, sending newsletter campaigns, setting up automated email journeys — nurturing existing customers is the cheapest channel you have.

Photo & video content

Images and short videos that show your business as it really is — for website, social media and advertising. From capturing a project to the short clip: produced with AI support and editorially reviewed.

Sales & marketing materials

Company presentation, brochures, flyers, one-pagers, quotation templates and print ads — all materials in the same look as your website, so that sales and marketing speak the same language.

CRM & enquiry management

We set up a lean CRM and connect it to your website, email and accounting: every enquiry has an owner and a status — none gets forgotten.

From the customer's perspective

From the Google click to the enquiry — how your page works for you.

This is how a potential customer experiences your online presence — and this is exactly the journey we build for. If you want to process enquiries automatically afterwards, combine the page with our AI & Automation offering.

1

Getting found

Someone searches for your service in their region. Your entry appears with a title and a description that invite the click — because both are deliberately written, not automatically generated.

2

Convincing in seconds

The page loads instantly, the first line says what you do and for whom. The visitor doesn't have to search — they recognise at a glance: I'm in the right place.

3

Getting in touch effortlessly

A tappable phone number, a form with just a few fields, no mandatory details no one wants to share. Every hurdle removed is one more enquiry.

4

Measuring and improving

In a privacy-compliant way, we see which search terms visitors arrive on and where they drop off. From this come concrete adjustments — the page keeps getting better instead of ageing.

Process

From briefing to online presence.

1

Briefing

Goals, target audience, strengths — we listen and ask the right questions.

2

Concept & design

Structure and design for your approval — you see early on where things are heading.

3

Implementation

Copy, technology, fine-tuning — until the presence is right. You approve every stage.

4

Launch & support

A clean go-live including CMS training, followed by maintenance, backups, visibility and further development.

Who it's for

Four starting points, one goal: enquiries.

Trades & construction

People looking for a plumber or a painter search locally and decide quickly. We gear your page towards local search: catchment area, services, project photos — so the call reaches you and not your competitor.

Hospitality

Menu up to date, opening hours correct, reservations without detours and images that whet the appetite — all on mobile, where your guests actually search. That's how a spontaneous glance becomes a reserved table.

Consulting & practices

Fiduciaries, therapists, doctors: here trust is decided before the first conversation. Clear language instead of platitudes, a professional appearance, discretion on contact — and restraint wherever professional regulations set limits.

Young companies & rebrandings

You're starting out or repositioning: we bring logo, message and website together in one coherent whole — so the first impression is right from day one and doesn't need reworking in two years' time.

Frequently asked questions

On Web & Marketing.

How long does a new website take?

We deliver a focused company website within a few weeks — depending on scope and the pace of approvals. Landing pages are considerably faster. We set the timeline out bindingly in the quote.

Can we maintain the content ourselves later on?

If you wish, yes: we rely on solutions that let you adjust text and images yourself, and we train you on your CMS right after go-live — or you leave the upkeep to us, whichever suits the way you work.

Do you write the copy as well?

Yes. Persuasive content is half the website — we write on the basis of your knowledge and our positioning work, in clear, standard Swiss German.

Do you also build online shops?

Yes — and we know the business from both sides: we run our own online shops and know from daily operation what makes shops fail and what makes them sell. We handle conception, build and ongoing support — and because we also understand accounting, correct VAT processing is factored in from the very start.

What does a website cost?

It depends on the scope — from a compact landing page to a full presence. You receive a transparent fixed-price quote before we begin; ongoing support we quote as a clear monthly flat rate.

We already have a website — is a relaunch even worth it?

Not always — and that's exactly what we tell you honestly. What matters is whether your page works or merely exists: does it get found, does it load quickly, does it bring in enquiries? We analyse where your presence stands today — sometimes a targeted revision is enough instead of a rebuild.

Is SEO still worth anything in the age of AI?

Now more than ever. Anyone searching locally — say, for a joiner or a fiduciary solution in the region — still gets Google results and map entries. And AI answer engines draw on the same foundations: clear structure, understandable content, structured data. Sound search craft now pays off twice over — in classic search and in the AI answers of tomorrow.

Do you also handle hosting and technology?

Yes, as an ongoing service: hosting, domain management, SSL certificates, regular backups, security monitoring and updates — a fixed part of the upkeep, not an add-on someone has to remember. You have a single point of contact for everything technical, and as with everything, the rule applies: the access credentials belong to you and are handed over with documentation.

Who ultimately owns the domain, content and access credentials?

You — entirely. The domain is registered in your name, the text and images belong to you, and all access to hosting, CMS and Google accounts is handed over with documentation. You are never tied to us at any point. We win you over with performance, not with dependency.

How quickly does SEO take effect — honestly?

In months, not weeks. Serious search engine optimisation builds up over three to twelve months and then works sustainably — anyone promising you the number-one spot in four weeks is selling you something else. For short-term enquiries, we therefore combine the build-up with targeted online advertising.

Do you also develop custom software?

Yes — wherever off-the-shelf software ends. We replace overgrown Excel and Access solutions with multi-user web apps, build calculators, portals, dashboards and interfaces, and take on the data migration from your legacy systems — cleaned, checked and documented. On ownership, the same applies as with our websites: the code belongs to you and is handed over with documentation. And if we take over an existing custom solution whose developer is no longer reachable, we first gain an honest overview in an audit before making any commitments.

Do you also take photos and videos?

Yes, as content production for SMEs: we produce images and short videos with AI support and review every result editorially before it goes online. And to be honest: anyone looking for an elaborate corporate film with a film crew is better served by a specialised studio — anyone who needs a steady stream of good material for their channels is better served by us.

Next step

Time for a presence that works.

Show us your current presence — we'll tell you honestly what's good and what would achieve more. An initial consultation — free and non-binding.

Discuss your presence